A face moisturizer will soothe and hydrate skin, and many offerings include extra ingredients that maintain skin’s barrier and help skin hold in moisture. Face moisturizers are generally selected according to skin type, whether normal, dry, combination, oily, or sensitive. A facial moisturizer can also be formulated to address specific concerns, ranging from acne and rosacea to signs of aging such as fine lines, wrinkles, and hyperpigmentation. In addition to the ability to hydrate skin, a face moisturizer can also be used to exfoliate skin and restore elasticity that is lost with age. When selecting a facial moisturizer, it’s important to consider the other products in a skincare regimen. Oily skin should opt for an oil-free face moisturizer, especially if using specialty serums to hydrate skin. Dry skin may need a richer facial moisturizer in addition to hydrating serums.